Last week WILD supported by CASK headed to Birmingham NEC for four days of trade at the BBC Good Food Show. The show is in it’s 25th year and is the biggest food show in the UK, attracting an estimated 80,000 people. So, we arrived with thousands of bottles of Wild and cooler bags, ready for the stampede of hungry and thirsty shoppers.
Each day the crowds got larger and larger and by Sunday mid day we had managed to sell out of WILD completely!
Taking part in shows like this really helps us increase our brand awareness and also gain some valuable customer feedback. The BBC Good Food Show proved to us just how popular our pre bottled cocktail is, and also confirmed that although WILD may be perceived as a Summer drink, it can also be enjoyed in the Winter.
Many people returned to our stand to buy more gift bags, saying that WILD was the tastiest thing they had tried at the show. Plus we had a load of customers saying they would be using it as an alternative to bucks fizz on Christmas Day! CHEERS!
What a tiring but VERY rewarding show to be involved in… We will be back!!